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About us
Aming for women to look their best, is the driving force for designer Wendela de Goederen.
High quality swim & resortwear
designer Wendela de Goederen
Inspired by her life in Singapore and Shanghai, Dutch designer Wendela de Goederen founded BoxerinBlue in 2015. Wendela who lives in Amsterdam with her family, continues to work on her next designs in Retro style, accommodating the wishes of women around the globe.

STUDIO 5, HOUSE OF CREATIVITY
In Studio 5, in a traditional shikumen house (literally: a house with a stone gate), in a back alley of the former French Quarter of Shanghai, De Goederen found her place alongside other foreign creative types. “When I arrived the first time, I thought I had the wrong address. The Chinese neighbours were busy cooking, playing cards, and doing the washing outside. And there in the middle of it all was a group of foreigners all painting, writing and making bags, jewellery and chutneys to their hearts’ content. For me, that was the last piece of the jig sawfalling into place.”

My boxer Jules, who you see in the logo, is unfortunately no more with us. But for me, he lives on: a beautiful soul transformed into the BoxerinBlue brand.
